Governance adoption, pricing approval, and wholesale launch execution.
A quick read on what's ready, what's approved, and what remains before the wholesale launch.
The full Executive Governance Operating System (Constitution, Board, four councils, scorecards, policies) is built and ready for formal adoption.
OTM's wholesale business — strategy, economics, assortment, listings, and launch runbook — is complete and awaiting approval to execute the catalog cleanup.
$14 MSRP / $7 wholesale (50% keystone) is recommended and CFO-approved. No live price change is made until the Board directs it.
Photography, launch inventory, bottle measurements, packaging, and true-cost validation (label, labor, freight) are the hands-on items still open.
The focus is executing the launch and opening the first wholesale accounts — the first order, then the first reorder.
Each is ready to adopt at Board Meeting #1. Formal motions: governance/board/meeting-1/resolutions-to-adopt.md.
Turns designed systems into how we actually operate.
Recommended: Adopt (YI-2026-02).
The highest-level governing document — principles that outlast any plan.
Recommended: Ratify (YI-2026-01).
Company-wide pricing standard + annual MSRP review discipline.
Recommended: Approve (YI-2026-04).
Clears the 50% margin floor at true cost; positions a premium brand.
Recommended: Approve (YI-2026-03).
One consistent MSRP across all owned channels builds customer trust.
Recommended: Approve.
Focuses the enterprise on acquiring the first wholesale customer.
Recommended: Approve (YI-2026-06).
Unblocks the launch — curate the Faire catalog to the 12 core.
Recommended: Authorize (YI-2026-07).
Turns approvals into owned, dated actions.
Recommended: Confirm the action register.
Progress by phase. Source: olive-tree-marketplace/wholesale/launch-command-center.md.
The physical items only Terry & Lynnae can complete. Check them off as you go — your progress is saved in this browser.
What's already built and ready to use. The GitHub repository is the single source of truth.
governance/governance/board/meeting-1/board-packet.mdgovernance/board/meeting-1/resolutions-to-adopt.mdgovernance/councils/pricing/olive-tree-marketplace/wholesale/wholesale/launch-command-center.mdwholesale/retailer-acquisition-plan.mdwholesale/sales-assets/olive-tree-marketplace/lynnae-playbook/faire/relaunch/catalog-cleanup-manifest.csvfaire/relaunch/product-listings-draft.mdfaire/relaunch/sku-standard.mdfaire/relaunch/product-governance.mdShopify smart collectionLaunch assortment — 100ml · MSRP $14 · Wholesale $7 · Case pack 6 · Status: Candidate (pending SKU + inventory verification).
Why the 100ml moves from $12 to $14, and what it protects.
True fully-loaded cost is closer to $3.41 than the previously recorded $2.51 (freight + label + labor). At $12/$6 the wholesale margin falls below the 50% floor; $14/$7 clears it.
$14 supports wholesale while protecting repeat purchases, premium positioning, and giftability. $15 may be Phase 2 after packaging/brand upgrades.
The same MSRP across retail, online, and Faire (Price Integrity). Promotions are intentional; discounting is strategic.
Each blocker, who owns it, and the impact if it slips.
Owner: Board · Action: Hold Board Meeting #1.
If delayed: the entire launch waits.
Owner: Terry + ChatGPT · Action: validate label, labor, 15% freight.
If delayed: margin risk on the first bulk reorder.
Owner: Lynnae · Action: weight & dimensions of the 100ml.
If delayed: shipping/packaging can't be finalized.
Owner: Lynnae · Action: price the 6/12/24/48 packs.
If delayed: shipping economics unclear.
Owner: Lynnae · Action: confirm and document.
If delayed: listing/labeling incomplete.
Owner: Lynnae · Action: test throughput.
If delayed: can't promise lead times.
Owner: Lynnae · Action: shoot the 12 core to standard.
If delayed: listings can't go live.
Owner: Lynnae · Action: verify & build on-hand.
If delayed: Faire oversells / stockouts.
Owner: Board · Action: authorize the cleanup.
If delayed: catalog stays uncurated.
Goal: land the first 20 wholesale accounts. Success = first order, then first reorder. Source: wholesale/retailer-acquisition-plan.md.
Gift shops · kitchen/gourmet stores · boutiques · farm markets · specialty food · coffee shops · garden centers · tourist shops · faith-based stores · home décor.
Sample-led, not discount-led. Get product tasted, help retailers sell through, make reordering effortless.
First order → onboard → first reorder. Reorders are where wholesale becomes profitable.
Week 1 begins on Board approval. Source: wholesale/execution-calendar-30day.md.
Source: governance/board/meeting-1/agenda.md. Proposed date to be confirmed (target Week 1).
Filter by owner. Source: governance/board/meeting-1/action-register.md.
| Action | Owner | Priority | Due | Status | Done when |
|---|---|---|---|---|---|
| Record adopted resolutions | Board / AI | High | Meeting day | Not Started | Logs updated |
| Begin Phase 3 catalog cleanup | Lynnae | High | Week 1 | Not Started | Catalog = 12 core |
| Complete product photography | Lynnae | High | Week 1 | Not Started | All 12 to standard |
| Verify & build launch inventory | Lynnae | High | Week 1 | In Progress | On-hand confirmed |
| Finalize listings + pricing/case packs | Lynnae | High | Week 2 | Not Started | Listings pass QA |
| Validate true costs (label/labor/freight) | Terry + ChatGPT | Med | Week 2 | In Progress | Cost confidence High |
| Prepare retailer assets + sample kits | Lynnae | High | Week 2 | Not Started | Kits ready |
| Launch catalog (go-live) | Lynnae | High | Week 2 | Not Started | Shop live |
| Begin first-20 outreach | Lynnae | High | Week 3 | Not Started | 20 contacted |
| Schedule Board Meeting #2 | Terry | Med | Meeting day | Not Started | Date set |